Business Positioning

It's been a long time since I've posted some business related material, so here goes; a great post on creating differentiation with great (borrowed) ideas. From the post:

Step 1:

Find an idea that a business in an unrelated industry has
used successfully

Step 2:

Copy that successful idea.
Adapt it for your own company. And become an instant industry leader without the
risks associated with innovation

Anyways, I love the power of this pic accompanying the article: