Sunday, July 25, 2004

Ingenious! A McDonalds owner subcontracts their drive through ordering to a call centre. Of course there's concerns with reliability and quality control but with someone at the helm who is constantly thinking of innovative solutions to improve their business they'll always be ahead of the curve and competition.

This comment by a poster wasn't bad either:

"How bout just punching buttons on an order board?"

It also touches on another important point, the devil is is the details. Drive through times didn't seem like the biggest problem to tackle however improving every segment of the business is an important step for business performance enhancement. I've also added this blog (Brand Autopsy) to my "Links" section as the posts are interesting and relevant.

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