Wednesday, January 28, 2004

Here are the questions from a 3-hour strategy class exam from another un-named MBA program:

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1 - How should a corporation scan the external environment for new technological developments? Who should be responsible?

2 - What is technology research and how does it differ from market research?

3 - What is the importance of product and process R&D to competitive strategy?

4 - In terms of strategic management, how does a new venture’s situation differ form that of an ongoing small company?

5 - How should a small entrepreneurial company engage in environmental scanning? To what aspects of the environment should management pay most attention?

6 - What are the characteristics of an attractive industry from an entrepreneur’s point of view? What role does innovation play?
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Somehow I don't think our strategy class this semester prepared us for these types of questions... I don't think our strategy class this semester prepared us for much more than sleeping with our eyes open... (hence extra-curricular readings on the subject, see post below).
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